Wednesday, January 09, 2008
CES 2008: Lite Brite HD

A child model recreates Georges Seurat's Sunday Afternoon on the Island of La Grande Jatte as the 2000W bulb slowly roasts his tender flesh.There is no shortage of high-falutin' gee whiz electronic googaws here at CES, but it seems like and overwhelming amount of floor space is devoted to home entertainment and communication -- televisions, audio components, mobile phones and accessories, etc. That's why yesterday it was so refreshing to stop by Hasbro's booth and see a re-imagining of an old friend. That's right -- Lite Brite is back, and this time it's in high definition. Hasbro's literature says the new model will be full 1080p resolution, or 1920 x 1080 pixels. Though I surmise they are still tweaking the hardware, as the sample model on display appeared to have a 4:3 aspect ratio rather than the 16:9 ratio a 1080p display device would have.

Lite Brite HD pegs shown next to quarter for scale.The new Lite Brite HD isn't all sunshine and lollipops, however. The rumor swirling around the show was that the child model hired to play with the beta unit was rushed to the hospital after he swallowed a handful of the nearly microscopic, needle-like pegs required for high resolution images. In the emergency room, it was also discovered that he had suffered third degree burns from the Lite Brite HD's 2000 watt lamp. You'd think they would have used cooler, more energy efficient LED bulbs. But this is CES, where the illusion of a finished product is crucial to capturing the attention of the press.
More CES 2008 coverage here.
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