Wednesday, February 18, 2009

The peculiar Anytime Fitness logo

This is the logo for Anytime Fitness. Now I have no personal experiences with the Hastings-based company, nor do I have any reason whatsoever to believe they are anything but a fine, upstanding health club business. However, we were driving home tonight from a gathering held at the Groveland Tap by the folks from The Uptake, when I caught a sign for an Anytime Fitness club out of the corner of my eye and momentarily processed it as this:


Perhaps a logo redesign is in order? I propose this simple modification. Just change it to one running guy taking off from the starting line, and a guy next to him still in the starting position.


Who could possibly visually misinterpret that? Only total assholes, that's who. Just send me the money by PayPal, Anytime Fitness. I don't need to tell you that my work has already paid for itself.

3 comments (leave yours):

txmed said...

Being from Hastings, I've heard so colorful things about Anytime fitness. Stories involve the "pretty people" working there and the manager practicing some of those poses you just posted. People have also stated that they're snarky to those that aren't fit and trim to begin with.

Good job.

Anytime said...

those logos are great! I own 2 clubs in Texas. and well my members think they are funny as all hell!

Anytime said...

If you guys get bored send me some more. toddsae@yahoo.com