Sunday, May 28, 2006
Capitulation
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Diet Mountain Dew
A lot of you probably don't regularly read the Diet Mountain Dew section of my blog, but in late February, PepsiCo changed the formula of my most beloved soft drink to use a blend of Splenda and other sweeteners to make it taste like Mountain Dew. No warning. No courtesy of a reach around. Nothing. Long story short, I, along with several thousand other people, were quite pissed. In any case, after nearly 4 months of an online petition, call-in and letter-writing campaigns, and other movements, the first sales figures came out, and it was a crushing blow. Sales of the new formula are up 17% compared to the old stuff. That combined with the fact that my time and interest for maintaining the fight had waned significantly led me to officially throw in the towel on Friday.
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3 comments (leave yours):
Please,please say it aint so.
Sorry, Ann! But money talks. And ours just isn't saying much. Hard to argue that a business decision was wrong when it results in the business making more money. It's disappointing, but it's definitely time to face reality.
I wish this all hadn't happened before I came to blogging and found you. I'd have fought vigorously by your side. I'm still bitchy when I open the big fridgie doors at Sheetz and can't get my favorite refreshing boost. Damn them all.
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